Brandon talks with Ashland Stansbury, Founder, and CEO of Because Intelligence, a product page content automation platform. Ashland and Brandon talk about entrepreneurship, entering the e-commerce industry, and being a gen Z business leader. They explore the importance of the product page to improve the customer journey and the difficulties around personalization and customization of product pages at scale. They also dive into pricing strategies in the Shopify ecosystem and how to balance business needs and customer expectations. And some closing advice for entrepreneurs!
Links:
Find Ashland Stansbury at https://www.linkedin.com/in/ashland-stansbury-7b0a64b0/ and https://www.becauseintelligence.com/home.